Benefit Rollerlash




I was lucky enough to be invited to the touring Benebus to preview the newest Benefit release a few weeks before the public. There were lots of lash hints in the invitations so I was pretty certain it would be a mascara and I was right!





I had been using Benefit Bad Gal for years, for as long as I remember! I love the curl it gives and the way the brush separates my lashes. I stopped using Bad Gal because I found it was smudging off under my eyes a lot basically any time I looked down. I switched to NYC Skyline and have really loved it but I use a LOT of Benefit make up already so was aching to fall in love with something new! They're Real Mascara is a big favourite with many people but for me I always found it didn't work - it resulted in clumpy lashes and I struggled to find any way of using it without making a mess.





So! On to Rollerlash! The unique aspect of Rollerlash is the curling brush. It is made with a special hook and roll technique modeled on old school velcro rollers to lift and curl your lashes. It also is made to be easily removed and it has a little grip in the bottle that is said to pull off any excess product from the brush.



There's a reason why this review is so late and it's because I have tried, and tried, and tried so hard to love this product. I LOVE Benefit, I swear by High Beam and I think I would be lost without Browzings. I have been using Benetint for nearly ten years. I don't like Rollerlash. I really wanted to, but it just does not work for me. I know as with They're Real there will be people who completely love it but for me it just isn't love.

Now, don't get me wrong this mascara achieves what it sets out to do. The brush does a wonderful job of curling my lashes though I am lucky enough to have quite long curly lashes already. The wand is really good, my problem is with the mascara itself. It grabs all of my lashes together into spidery clumps and it takes forever to dry. It also seems to me that far too much product still remains on the brush and I have to flick my eyelashes against my finger to remove it, which is messy.


I love my lashes to be fanned out and separated but this really does bunch them together. The mascara photographs quite well and looks really dramatic but up close I think it looks a bit cartoony and reminds me of my attempts at make up as a teen. Also, Alistair laughed at it because it was just TOO extreme.


I'm really sad that this mascara isn't for me, but my love affair with Benefit is by no means over. As I said, I know there are people out there who will love Rollerlash. Have you tried it? What do you think? If you want to give it a go, there's a free mini size in this months Elle Magazine.